Think Utility, Not Platform

The web vs. app debate is pointless without considering the end goal. If you’re building a content-heavy, SEO-driven business (think blogs, SaaS, or e-commerce), a website is king. If repeat engagement, offline access, or notifications matter (like fintech or social media), an app makes sense.

Speed, Cost & Market Reach

Websites are cheaper and quicker to develop. They rank on Google, require no installation, and work across devices. But apps offer deep integration with a user’s phone—push notifications, fingerprint login, offline capabilities. The right choice depends on how often users interact with your platform.

The Hybrid Solution: Progressive Web Apps (PWAs)

PWAs bridge the gap, delivering an app-like experience on the web. Companies like Twitter, Starbucks, and Flipkart use PWAs to offer fast-loading, offline-capable, mobile-first experiences without the cost of native app development.